More installs. More members. Every month of the year.
Be the name
Be the name
your market
calls first
Twenty minutes. No pitch deck, no obligation.
Twenty minutes. No pitch deck, no obligation.
One puts simulators into people's homes. The other fills bays and sells memberships. They look similar from the outside and they could not be more different to sell for. Find yours.
01
02Getting somebody to raise their hand is the easy part and it is where almost everybody stops. The money is in what happens in the ninety seconds and the ninety days after that, and that is the part we own.
That is the difference between somebody sending you traffic and somebody running your front desk. One of those you can cancel on a Tuesday and never notice. The other one becomes how the business runs.
Not our numbers, and not a survey we ran on ourselves. Every figure below is public research from the National Golf Foundation.
Nineteen million people who only ever play indoors, growing by roughly two million a year. None of it arrives on its own. Every one of them is choosing somebody in their area. The only question is whether that somebody is you.
Installers and venue owners describe the same year in almost the same words, and both of them blame the wrong thing.
If you install simulators, you were quoting three rooms a week in January and chasing one in June. If you run bays, you were turning people away at Christmas and staring at an empty floor by the fourth of July.
Now look at where that winter work actually came from. A referral. Somebody's brother in law. A guy who saw a build you posted. A walk in who drove past.
Every one of them found you. You did not go and get them. In January that is enough, because demand is heavy enough to spill over and land in your lap.
Then the courses open, the overflow stops, and it looks like the market vanished. It did not. It just stopped being desperate enough to come looking for you, and you have never had a way to go looking for it.
Six months of the year you are busy enough to feel fine about it. The other six you are paying full price for a business running at a third of what it can do.
Every business in this industry lives on this curve. Your lease, your crew, your equipment note and your insurance do not. The dark half of that chart is not weather. It is capacity you already pay for and do not sell. The demand to fill it exists in your area right now. It is simply being collected by somebody else.
There are 48.1 million golfers in this country and 19 million of them now play indoors only. More than four in ten earn six figures. They are not waiting to be sold. They are waiting to be found. And the ones who cannot find you do not call to complain. They quietly become somebody else's customer and you never learn they existed.
Nothing exotic. The same three things, done properly, every single week, whether or not you remember to think about it.
Not everyone within fifty miles. The people actively in the market this week, inside the area you would genuinely travel to, for the specific thing you sell. Builders and venues never show the same thing to the same person, because they are not chasing the same person.
Budget and fit get handled before anything reaches you. No more evenings designing a room for somebody who read online that this costs six thousand dollars. No more party enquiries that evaporate the moment a deposit comes up.
What lands in front of you is a name and a time. Somebody who knows roughly what this costs and wants to talk anyway. Not a lead to chase. Not a form sitting in an inbox you will get to on Sunday. A slot in your week that turns into an invoice.
Somewhere in your area a room is being quoted this week that should have been yours. Not because that crew is better than you. Because somebody found them first and stopped looking.
You have probably met them. You know which corners get cut, which brand gets pushed because the margin is better, and how they talk about ceiling height like it is a detail rather than the whole job. None of it has cost them anything, because the customer never got far enough to find out.
The job does not go to the best builder in the county. It goes to whoever was in front of the person on the Tuesday night they finally stopped thinking about it.
Being good decides whether they are happy in six months. Being easy to find decides whether they call you at all.
Which is better news than it sounds. If the problem were your craft or your crew, you would be looking at a long year. It is neither. It is a visibility problem wearing a quality problem's clothes, and that is the one thing here you can fix inside a month.
Twenty minutes, one purpose. We work out how many of the right people are sitting in your area right now, who is currently getting them, and what it would take to keep your calendar full through the months that usually go quiet.
No, and be careful with anyone who does. To promise you a figure today I would have to guess at your market, your season, and what you are willing to put behind it. What normally happens with those promises is a business signs up, the number turns out to be fantasy for their situation, and everybody is disappointed by week six.
What I commit to is building it properly and running it against a full calendar every week. When I have enough of my own numbers in golf to promise a figure honestly, I will promise one. Not before then.
The first stretch is about finding what your particular area responds to. Every market is different and anybody who tells you otherwise is guessing. We are building toward a rhythm steady enough to plan a month around, not one spike that never comes back.
Two numbers. What you pay me, and what you put behind the system itself. We go through both plainly once I have seen your market. If it does not stack up for you yet, I will say so on the call rather than sell you something that will not work.
Most owners I speak to have. Usually it was somebody who had never set foot in a bay, running a template built for another industry, reporting on numbers that never turned into a single booking. That experience is most of the reason I do golf and nothing else.
That is exactly what this call answers, and it is the most common thing owners get wrong in both directions. Some markets are thinner than the owner believes. Far more often there is a lot more sitting there than they realised, and all of it is going to somebody one town over.
Ask on the call. We will not take two businesses competing for the same customers in the same market. It is not fair to either of them and it does not work for anybody.
Somebody who can make a decision, a booking path that works or a willingness to fix it, and a real reply when a qualified person lands on your calendar. How fast you respond decides more outcomes than anything I do, and it is entirely inside your control.
There is no version of this where the demand is missing. There is only a version where it lands on somebody else, week after week, until that becomes the normal order of things in your area.
They will decide this week, with or without you in the running. Twenty minutes from now you could know exactly how many of them there are, who is currently getting them, and what it would take to be the one they find.